Random Acts Of Reality- BLOG

Random Acts Of Reality- BLOG

Case study: http://randomreality.blogware.com/

The blog of a London ambulance worker, Tom Reynolds, detailing the dramas and mundanities of life on the front line of healthcare, is one of Britain's best loved blogs – for the simple reason that Reynolds is a superb writer. He shares his views and experiences with the audience on an equal level.

Blog- this can replaces the emailing, social networking sites or real life socialising as people can leave comments and discuss on each post. This is relevant as it also may replace regular columns in newspapers as the columnist can just create an online blog and keep ongoing debates and personal views.

This blog targets anybody who is interested in this person’s life and profession. More importantly it allows the audience to take the place of the institution and provide content. This shows DEMORATISATION whereby everybody has an equal opportunity to share their views and become recognised. –NO hierarchy and not just for those regular columnists.
The blog shows just a normal person that lives a normal life yet allows him to express himself on a global network.

The blog is NON-LINEAR with many different menus and categories and sidebars. This allows the viewer to navigate around efficiently which gives them a unique diverse experience and allows them to consume parts of the blog how and when they like.

The blog is an ongoing media text which with a back catalogue of posts available through archives and categories. This allows the audience consumption to be faster and therefore instantly gratifying their needs- IMMEDIACY.

Once a member to ‘blogware.com’ the users can comment and discuss and share media texts with each other such as; pictures, stories etc. (Although u can view the blog without being a member.0 This shows HORIZONTAL NETWORKING as this does not commercially benefit the institution.

The institution involved ‘blogware.com’ gains through subscriptions to the website. However each blog is freely accessible to read on the internet. This accessibility allows a greater exhibition and therefore potential reach for the user and also benefits the institution as they are self promoting through this. Also they advertise other institutions such as ‘Google’ and on this website books which are advertised are done so through the advertising of ‘amazon.co.uk’

The audience is dependent purely on the type of blog. i.e Just a news blog or a personal blog about careers, or hobbies etc. It is the niche content which provides a niche audience. However the blog would mainly be viewed by regular and comfortable users of the internet. In this case the audience would be people interested in the life surrounding a healthcare profession.