Case study 2: Choose one radio station website and focus on the webpage for a specific radio show offered by that station.

Radio station: Capital (95.8fm)
Radio Show: The Breakfast Show: Johnny and Denise, weekdays 6-10am.

Technologies involved: Internet, podcasts, photo galleries, live radio streaming, video and audio clips, live webcam streaming.

Relevant:
-online developments are able to replace the traditional radio.
- Don’t have to listen to your radio- can listen on the web.
-website can mean you don’t have to look at the radio times for scheduling etc.
- allows you to see who you are listening to through picture galleries, video galleries, every live webcam in the studio
-Allows you to listen again to favourite interviews- therefore you get extra content that would not be replayed on the radio.
-podcasts if anything are replacing the traditional ‘recording’ of content however the podcasting is not really replacing anything it is jus offering something completely different- guaranteed more content.
-recording is being replaced by the video and audio clips which allow you to replay something online.

Exploring the media content:, Photo gallery, Replayed and downloadable radio interviews, Podcast- which allows you to download the shows straight to their IPod, video clips, Contact via email (e.g. blame Gareth),

The website:
-Provides a very non-linear way of viewing the radio show. The audience can diversify their experience by clicking on many different sub-sections within the radio show. There is a main menu at the top of the page, there is a menu bar on at the start of this webpage which allows the audience to navigate easily to certain features via links, and there are small summaries of each link below in an ordered layout whereby the audience can read part of the story to decide whether to view the full version. This allows the audience to more instantly obtain the information they require.

Photo gallery:
This allows the radio show audience to match what they listen to with pictures of the people that they hear interviewed and the people in the studio. This gives the audience more privileged experience due to this extra detail (PROLIFERATION).

Video clips:
This allows the audience to understand events which take place yet can’t be heard on the radio show. The audience are given extra information in the sense that they are using another sense whilst they can see the behaviour of people on the radio show. For example there is a video clip of Johnny and Denise’s journey to interview Sylvester Stallone. Video clips also provide another form of media which some audiences may prefer rather than to just read articles.

Podcasts:
Podcasts of the radio shows are available to download to the audience’s computer or MP 3 players and this makes the radio show a much more accessible- especially as this radio show begins at 6am whereby the audience ma y miss parts of it. The audience can ‘listen to Johnny Vaughan's Breakfast Show at teatime. Never miss Flirty at 9:30 again. All for free!’ ‘You choose the time. You choose the place. You choose the show. Save for later or listen now.’ Podcasting is a way that automatically sends the best bits of your favourite shows to your computer so that you either listen to them on your PC or load the audio onto your iPod (or any other MP3 player), making it possible for you to enjoy your favourite Capital show anywhere you like and at a time that is most convenient to you. This gives the show a greater reach as more people will be able to listen to the show at times which suits them and conforms to the concept of time shift. Also the fact you can download specific shows give the audience a more personalised experience. The digitally broadcast radio show means that it can be easily transferred to the relevant technology, i.e. the internet, whilst the quality of sound is not altered by this. It is then easily decoded and turned to a podcast. This follows the concept of Analogue v Digital.

Repayable and downloadable radio interviews:
This allows the audience to never miss a show. This allows them to listen to the show whenever they want to and allows them to diversify their experience as they can choose whatever interviews they would like. This follows concepts of, time shift and personalisation. The fact the radio interviews are digital (and therefore coded) makes them easily upload able to the website and maintains the sound quality. This is an example of improved quality of the media content.

Audiences:
I think the main audience for this radio station website is people with very busy lifestyles who may miss the live shows at the early time. This is implied as there are many repeated or podcasted shows which imply that the people who visit the pages are those that missed the initial show, i.e. due to commuting to work. Also the audience would need access to a computer and would likely own an MP3 player to download the podcasts which implies that this is targeted to employed people who keep up to date with the latest NMT’s. The secondary audience is those dedicated listeners to the show who want to hear repeats and want to gain more information about the show. These fairly niche audiences of this website and follow the concept of narrowcasting.

Institutions- Capital radio
The website is designed purely to further market, distribute and exhibit the radio show. Advertising across media texts makes the show more accessible. Distributing and exhibiting the radio show on a different media technology, which may result in a greater reach and a more loyal audience?

Revenue for the institution is in the form of advertising. For this specific radio show the sponsor is BMI/flybmi.com. This allows for the sponsor to advertise directly to the niche audience, which is fairly young and has money to travel.

Key Concepts: Time shift, non linear, personalisation, proliferation, quality, analogue v digital, narrowcasting (?)