Capital radio PODCAST

Podcasts:Podcasts of the radio shows are available to download to the audience’s computer or MP 3 players and this makes the radio show a much more accessible- especially as this radio show begins at 6am whereby the audience ma y miss parts of it. The audience can ‘listen to Johnny Vaughan's Breakfast Show at teatime. Never miss Flirty at 9:30 again. All for free!’ ‘You choose the time. You choose the place. You choose the show. Save for later or listen now.’ Podcasting is a way that automatically sends the best bits of your favourite shows to your computer so that you either listen to them on your PC or load the audio onto your iPod (or any other MP3 player), making it possible for you to enjoy your favourite Capital show anywhere you like and at a time that is most convenient to you. This gives the show a greater reach as more people will be able to listen to the show at times which suits them and conforms to the concept of time shift. Also the fact you can download specific shows give the audience a more personalised experience. The digitally broadcast radio show means that it can be easily transferred to the relevant technology, i.e. the internet, whilst the quality of sound is not altered by this. It is then easily decoded and turned to a podcast. This follows the concept of Analogue v Digital.